INDUSTRIES LEADERS VISIT THEPROMAKEUPSHOP.COM AT IMATS

Terry Barber, Ruby Hammer, Eve Pearl, David Horne, Jackie Tyson ..... to name but a few, all buzzing around THEPROMAKEUPSHOP.COM's stand at IMATS show held at Alexandra Palce 30 and 31 January 2010.  We definitely had the X-Factor as fans of Jackie Tyson chatted to find out her inside secrets, how she created Stacey's beautiful look week after week as well as giving them career tips and how to practise as a makeup artist with SAFE BEAUTY in mind. Students, educators and visitors from all over Europe were stocking up on our range of professional-quality disposables and single use brushes with a number of best sellers selling out on day one.  Visitors who missed out as stocks ran low, can always replenish their kits via the online web shop.  David Horne, Director of Education at the prestigious Jemma Kidd Makeup School was on hand talking to students and professional artists about putting into practice the right SAFE BEAUTY processes and also encouraging visitors to join the new SAFE BEAUTY ASSOCIATION (SBA).  David and Jackie are both members of the SBA Council.  www.safebeautyassociation.com

SUPPORT THE NEW SAFE BEAUTY ASSOCIATION
The electric, beauty-infused atmosphere at IMATS provided the perfect backdrop for the launch the Safe Beauty Association to the industry and the makeup-loving press from all over Europe.

Makeup artists and educators arrived in full force to hear about the launch of the organisation that is set to change the industry for the better; The Safe Beauty Association (SBA).

The SBA with health and hygiene at its core, provides a unique and dedicated host of free and paid-for services to support and empower professionals to make behavioural changes across all areas of the industry and at all levels within the various sectors. The new membership programme is now live on the www.safebeautyassociation.com
Why Safe Beauty?

Cross-contamination. Infection.  Brushes and tools that transmit micro-organisms from person to person, brush to face, face to product, product to brush, skin to skin via bacteria, viruses and fungal spores.  Conjunctivitis, blepharitis, impetigo, ringworm, acne and herpes are a few of the potential infections caused by bad hygiene and poor working practice from the beauty salon to the beauty counter, from the bridal makeup to TV makeup preparation.

Research conducted by the Safe Beauty Association (SBA) found that over a third[i] of makeup artists choose to use only their professional brushes over disposable and single use brushes and applicators, and over half[ii] have no public liability insurance. In conclusion, these professionals are either unconcerned or unaware of the risks of cross-contamination - a direct result of unhygienic application of makeup and beauty products with double dipping[iii] a key cause together with dirty hands. 

for information on membership application and to sign up for the 'Hidden Truth. Safe Beauty' Campaign visit www.safebeautyassociation.com